Samsung denies involvement, but all roads lead to Samsung
In Australia, a flash mob descended on the Apple store in Sidney and was captured by Nate “Blunty” Burr which we are including below. The reports from many had a black bus arriving outside the store with the words “Wake Up” printed on the outside of the bus. A stream of people, all dressed in black came off the bus carry signs which read “Wake Up”. All of these people then faced the Apple store yelling “wake up” to surprised people in the store and on the sidewalk. There is advertising for the “Wake Up” campaign in and around Sydney, Australia. All of this is rather strange and the initial information had Samsung as being the ones behind the whole thing. Samsung Australia has denied being responsible for the Flash Mob.
The denial from Samsung as being behind the flash mob comes from Samsung Electronics Australia saying they had nothing to do with it. That may be someone true, but it sure does look like someone at Samsung is behind it, if it is not exactly associated with Samsung Electronics Austria. There is always someone outside of Australia who set this up. The advertising company behind the flash mob is New Dialogue. This has been uncovered by Mumbrella where the advertising company has been renamed to Tongue. They also found a web site at wake-up-australiz.com.au which has the words “Wake Up” on the only page with a count down clock. The domain is registered to the New Dialogue.
The current speculation is that this count down clock is tied to the launch of the Galaxy S3 in Australia in an effort to create excitement. The current known information is that Samsung will be making an official announcement for the “Next Galaxy” on May 3rd in London. Samsung has finally admitted that the Next Galaxy will indeed be the Galaxy S3.
A prior clock down clock for some promotion for Samsung has been replaced by an anagram web page and there is a Facebook page for Samsung showing the date of the press event in London. Given all the gimmickry from Samsung lately, it sure does look like they are associated with the “Wake Up” flash mob.
Update: We have received more information care of The Next Web that RIM has claimed responsibility for the “Wake Up” flash mob at the Apple store in Sydney. It would appear they did a very poor job of making sure people understood who was behind the whole event. Samsung had nothing to do with it.