AT&T claims they do not violate FCC rules with changes.
The debate about AT&T’s decision to force some users onto a new Mobile Share plan has ignited a debate on shared data. That debate is not what AT&T wanted or needed, but they have brought it on themselves. The notification on Apple iPhones to use FaceTime with WiFi or upgrade your data plan has seen the discussion rise rapidly ever since it was talked about in an opinion piece on BGR this week. Ever since then, it has taken off.
Story after story came out yesterday talking about how AT&T is defending itself over what appears to be something they brought on themselves. There was really no reason to force people off of their existing data plans in the manner they did. They basically put up a brick wall where none existed before with those who have been using FaceTime on their iPhone. This has cause a lot of concern for so many things, especially the way that they chose to do it.
Then came the questions about whether the issue conflicts with FCC rules. That now has AT&T on the defensive saying they are not violating FCC rules and regulation. All of this has put them on the defensive to explain themselves in ways they never should have to do.
In the end of all this, AT&T has made a huge marketing mistake. You NEVER take away something from a customer unless you give them something else. By taking away FaceTime as people were using it and forcing them on to the Mobile Share plans, they have angered a large audience that they did not have to do. This is the same audience of a few years back who were complaining about the horrible service and dropped connections with their iPhones. Why would they make that group angry again? It would appear that some of these customers are going to take their business elsewhere when their contracts are over. That is not something that any business wants to see.