Samsung has had another excellent quarter results which moves them to the top of all Android manufacturers with the great products they sell. As part of that, the Galaxy line of phones they sell have resulted in increases more than expected for Samsung during a time with intense competition from Apple with their iPhone 4S in the 4th quarter. While Apple took the lead in the 4th quarter, it was a very narrow margin for Apple in taking it away from Samsung. For all of 2011, Samsung edged out Apple with 19.9% global share as compared to Apple’s 19.0% global share. That shows the successes that Samsung has enjoyed. They are looking to continue to have successes with their global market share as they continue to roll out new devices around the world.
Because of the successes and popularity of the Galaxy line of products, they are looking to have an exciting and profitable year in 2012. The successes from the Galaxy Nexus and Galaxy S II have moved their market share higher and with the Galaxy Note coming to the US, it is expected to do very well. Rumors of the Galaxy S III coming in March or April will definitely improve the bottom line with the rumored quad core processor inside. Their Galaxy Tab line of tablets has been successful and is expected to continue that as they roll out more products this year.
They could have possibly overtaken Apple in the 4th quarter had it not been for the ongoing lawsuits which have been delaying the roll out of the Galaxy Tab 10.1 and others in various countries around the globe. Though these have slowed the arrival in some locations, Samsung is slowly winning the battle to get their Galaxy Tab tablets into global distribution. They have won in Australia and the Netherlands in recent decisions while Germany has proven to be more difficult in getting the lawsuits and injunctions reversed so that sales can begin. The advertising campaign where they are directly going after the iPhone looks like it is going to be very successful for them. This year looks like Samsung could well overtake Apple and never look back.