Discussions about the design of the Galaxy S3
Samsung Tomorrow was able to have a sit down interview with the Samsung Vice President of the Product Design Team, Minhyouk Lee. This comes after there has been a lot of discussion about the design which the Galaxy S3 has ended up with. For some, the design of the phone seems strange in its shape and how it feels in ones hands. There has been been some talk that lawyers were involved in the design process as part of an effort to make sure there was no infringement on Apple’s design. The Galaxy S3 does have a unique design and the jury is still out as to how the public is going to be responding to this new design. One cannot say they did not take a new approach in completing the design for the Galaxy S3.
In the interview with Mr. Lee, you start to see some words which make the activities of coming up with the design for the Galaxy S3 as a futuristic process. The process of designing the new Galaxy S3 was challenging based on what is being said here. Unfortunately, some of it sounds a little bit more like a sales pitch using newly created words to communicate what they were doing. You can judge for yourself.
HyperGlaze is the name of Polycarbonate we used on the back cover of Galaxy S III. Polycarbonate is lightweight, solid and is already being widely used in the mobile industry. It was chosen as the best material to represent the minimal organic design of Galaxy S III.
There was an earlier article regarding the Designed for Humans and Inspired by Nature idea by Samsung Tomorrow on May 3rd, the day the Galaxy S3 was official announced. Since this is the official blog for Samsung Electronics, we are not surprised to see some of the same artistic type words being used. You might want to read this article as well.
In the end, the consumers are going to have the last word. Words like “Designed for Humans” is going to get people’s attention, but may turn them off in the end. The real test is how well it actually sells. The external design may be the subject of conversations, but the big item is the internals of the Galaxy S3. Things like 2 GB of RAM for North America and solid battery life are going to make more of a difference than the design of the phone.
What do you think?