Inventory problems deny sales for Galaxy S3
We have been waiting for the Galaxy S3 here in the US and other than T-Mobile USA, we are still waiting. Canada is also waiting. North America is expected to see wide spread sales starting this week. And with that, it is expected that Samsung will be seeing records broken above what the Galaxy SII broke this year. Samsung has gone so far as to predict Galaxy S3 sales of 10 million by the end of July. While that number will probably not represent actual sales, it does represent shipments to distribution channels. But now that the shortages have been reported which are continuing here in the US causing the delays, what does that mean for Samsung. So, what have the shortages cost Samsung.
With the defective battery covers and overwhelming demand for the Galaxy S3, Samsung has missed selling opportunities as a result. Some are estimating Samsung has missed 2 million in sales as a results. Wireless carriers have been reporting out of stock situations which does result in missed sales. The delays in Canada and the US are a direct result of shortages and are missed sales for Samsung.
The delays at Sprint, AT&T and Verizon mean that some people may not wait to purchase the Galaxy S3, but will look at phones they can get now. For Samsung, they must ramp up production to provide the Galaxy S3 to anyone who wants to purchase one and walk out of the store that day with the phone. If not, there are many other manufacturers who want to sell them phones. Here in the US, pre-orders continue to be delayed because of shortages. The 32 GB model appears to be in very short supply and that makes for problems. Exactly when Samsung is going to resolve this problem is critical to their success.
We can hope that by the middle of July, all shortages have been eliminated.