Could Microsoft enlarge their market share after the verdict?
Unfortunately, Samsung is not one of the winners from the court decision issues on Friday and it is still a bit of a shock. I have not come to grips with Samsung losing rather big and having to pay over $1 billion for the judgment. And Apple was judged to violated some items and yet there was absolutely no penalty to them for that. So much for having the home court advantage in this situation which made a big difference in the case. Other than Apple, it makes one wonder who else came out of this a winner. The first one that comes to mind is Microsoft. Since they have made sure to not impede on Apple patents, they may be in the best position to benefit from the jury verdict.
While their Windows Phone OS has not been doing well and the partnership agreement with Nokia has yet to result in big market penetration, this court decision may be the big break they are looking for. Microsoft has built a completely different interface which they are providing to smart phone manufacturers. And because of that, they have become a beneficiary of the court decision. They have stayed away from what Google and Apple have been doing to build a unique interface. And it is that uniqueness which manufacturers may be looking for in order to stay away from Apple. It is that difference which may cause the current Android handsets to diminish in favor of Windows handsets.
Microsoft stumbled years back when they dropped the ball on their phone OS. But the newly developed Phone OS may have arrived at the right time to pick up the pieces from what has been seen as a landmark case decision. If they can put their OS on some desired phones in to the marketplace this year which can rival phones from Apple, Samsung and HTC in what they can do, Microsoft devices may move towards the predictions of analysts for 2015. For Microsoft, this is their chance to turn the corner and make a splash with wireless carriers here in the US.
This may be the one opportunity for Microsoft to finally grab a decent share of the market and even help Nokia increase their market share at the same time. While we would prefer to see Samsung and their Galaxy line of phones stay way up in popularity, this recent case may shift things for them. Do you think Microsoft can take advantage of this court decision and grow their market?