Sales continued to grow even with iPhone 5 release.
The Galaxy S3 is a really great phone. Those who own one are convinced of that fact. But, so often we hear talk about sales which will drop when the latest version of the iPhone comes out. And with the iPhone 5, the talk of reduced Galaxy S3 phone sales was circulated and even expected. Funny thing, the exact opposite has happened. From the Localytics blog and their graph shown here, Samsung and their Galaxy S3 did very well. It sure looks like this is the first true competitor against the iPhone.
If you look at the graph, you see the iPhone announcement and yet the sales of the Galaxy S3 continued to grow that week by 15%. With the following week when pre-orders were going on, S3 grew again with a 14% increase in sales. And during the week that the iPhone 5 was on sale, the Galaxy S3 sales increased by another 9%. This is definitely showing the strength that this phone has. Being the flagship device for Samsung, it has turned into a leading smart phone on the market where it can stand up to the likes of the iPhone 5.
Remember the jury verdict against Samsung at the end of August where they were judged to have infringed on Apple products. Well, even during that week, the sales for the phone grew by 16%. No negative impact from that verdict. Though some have speculated there was fear of a ban on the phone. Not very likely that is going to happen. Even the week after the verdict showed an increase of 7%.
The Galaxy S3 is a great phone which has demonstrated its appeal to people in spite of what you might consider to be negative events. Localytics is suggesting this may be a situation of OS ambivalence. Others have suggested that, partly because Apple has failed to deliver truly revolutionary changes to the market with the last 2 iPhone releases. People may now be looking for what they want to do with their smart phone before they pick the one they are going to buy. The evidence from the graph seems to support that idea.
The Samsung Galaxy S3 can go head to head with the Apple iPhone and be successful. This is the proof.