Owners of SIM free phones are to get upgrade after everyone else.
In what one could consider to be a slap in the face, all those Galaxy S II owners who purchased their smart phone without the requirement of having a SIM card are now finding out they will not receive the Android 4.0 update until after all other Samsung devices have been updated. This information is being reported by CNet News in the UK after they received a confirmation regarding this from Samsung. This means after Samsung has worked with all the wireless carriers to get the various Samsung models which are scheduled for the ICS upgrade completed and rolling out. At that time, the SIM free Galaxy S II owners will then get Android 4.0.
This situation is turning into a big deal in the UK as many purchased a SIM free Galaxy S II at additional cost. With that additional cost, there were expectations they would get the ICS upgrade as being at the beginning of the line. Now the reality comes that Samsung has decided to move them to the end of the line and has upset all of those SIM free Galaxy S II phone owners. SIM free phones in the UK are popular and this recent action by Samsung has not left people feeling good.
“We work in conjunction with our partners to bring ICS to the existing base — that’s primarily what needs to happen, whatever network operator that may be,” said Stanford. “In this particular instance, the open market variant [ie SIM-free] you would expect to come out first.”
Samsung is admitting that they should have come first in line to receive the update. But in the end, they made a decision to do the exact opposite of what they should have done for their current SIM free customers. Comments from some of the articles have people saying they will never buy from Samsung again. From a marketing perspective, that is not what you want to hear from your current customers.
The reasons behind the decisions by Samsung have more to do with having a consistent roll out for the SIM free customers because they can use their phone on any wireless carrier who just provides them with a SIM card. That is the primary difference between a carrier supplied phone. As a result, Ice Cream Sandwich needs to work on each wireless carrier before their roll it out. While that sounds like a reasonable explanation, it is not sitting well with the SIM free phone owners.
Given the current problems with getting Android 4.0 rolled out for Galaxy S II owners, it may be next month when they are finally able to get the OS upgrade.